Client: OPYN HEALTH
Agency: Hybrid Design
Sr. Lead Designer & Illustrator: Luis E. Duenas
Led creative initiatives within the in-house marketing team, delivering a wide range of digital and print assets including web graphics, marketing collateral, custom illustrations, animated explainer videos, and sales demo presentations. Spearheaded the successful rollout of a refreshed brand identity, overseeing the transition and implementation of updated design guidelines across all platforms.
Designed website layouts, custom section illustrations, and iconography for Opyn Health, a company dedicated to making healthcare more affordable and accessible. Created a cohesive visual system that enhanced user experience, clarified complex information, and supported the brand’s mission. Collaborated closely with product, marketing, and development teams to ensure visual consistency across all digital touchpoints.
Art directed visual design and created custom illustrations for an animated explainer video and sales demo presentation for Opyn Health. Developed engaging, easy-to-understand visuals to communicate the brand’s mission and platform benefits, helping to simplify complex healthcare concepts for prospective clients. Animated the assets in After Effects, ensuring smooth transitions, brand alignment, and effective storytelling throughout the video.
Developed character sketches for Opyn Health’s animated explainer video, exploring diverse styles and expressions to align with the brand’s approachable tone and inclusive messaging. Focused on creating relatable, friendly characters that effectively supported the narrative and enhanced audience engagement.
Marketing collateral. Sell sheets & newsletter.
