Client: VALLEY STRONG CREDIT UNION
Agency: Meaningful Works
Sr. Lead Designer: Luis E. Duenas
Led the end-to-end creative direction and asset development for paid media campaigns, resulting in a 20% increase in engagement across platforms such as Facebook, Instagram, Nextdoor and LinkedIn. Collaborated closely with cross-functional teams to align visual storytelling with marketing objectives, ensuring consistency with the brand’s voice and values. Campaigns consistently exceeded performance benchmarks, contributing to greater brand visibility and improved ROI on paid media efforts.
Designed and implemented a suite of cohesive, on-brand PowerPoint presentation templates that were adopted organization-wide, improving the visual quality and professionalism of internal and external communications. These templates streamlined workflow efficiency across departments, reduced design inconsistencies, and reinforced a unified brand identity in all stakeholder-facing materials.
Valley Strong Credit Union sought a friendly, approachable, and consistent illustration style to enhance their business banking campaign. The goal was to create a visual identity that feels human, community-driven, and optimistic while maintaining professional polish and flexibility for multiple advertising formats. The initial phase focused on stylistic exploration to determine the right tone and aesthetic direction.
After selecting the most brand-appropriate style—characterized by warm, textured vector illustrations with organic background shapes and expressive gesture lines—I transitioned into asset refinement and finalization. The final illustration assets were deployed across a variety of digital advertising materials, including: Web Banners, Social Media Tiles, Email Headers, Landing Pages & CTA Modules.
Each layout leveraged the character illustration to create a consistent focal point, enhancing brand recall. Color-blocked compositions, clear calls to action (“Learn More”, “Apply Now”), and strong typographic hierarchy tied the illustrations seamlessly into the broader campaign.
