Client: FIRST FORWARD
Agency: The Bruxton Group
Art Director: Cory Grabow
Sr. Lead Designer & Illustrator: Luis E. Duenas
Designed and illustrated the official FIRST® FORWARD: More Than Robots event poster, celebrating the creativity and problem-solving spirit of youth robotics participants. The poster visually represents the theme of innovation in transportation through a stylized robot supporting a globe, with silhouettes of children reaching for the stars—symbolizing the impact of STEM education beyond robotics. Created in a vibrant, cosmic style to inspire curiosity, collaboration, and forward-thinking among students.
Created the final poster illustration, combining bold graphic elements, custom vector artwork, and vibrant color schemes to bring the event theme to life. The illustration captures the spirit of innovation, teamwork, and exploration central to the FIRST® FORWARD: More Than Robots campaign, serving as a visual centerpiece for the event’s identity across print and digital platforms.
Developed a series of exploratory sketch layouts to ideate and refine the overall composition, visual hierarchy, and storytelling approach for the final design. These early concepts helped shape the direction of the illustration, balancing thematic elements with brand messaging to ensure clarity, engagement, and visual impact.
