Client: FIRST FORWARD
Agency: The Bruxton Group
Art Director: Cory Grabow
Sr. Lead Designer & Illustrator: Luis E. Duenas

Created vibrant digital wallpaper illustrations, eye-catching event recruitment and directional posters, and engaging social media header graphics for global STEM education initiatives. Designed visual assets that captured the energy and creativity of the FIRST® LEGO® League, a program that inspires children to explore STEM through hands-on robotics challenges. Contributed to a mission-driven brand that empowers students and educators to build real-world problem-solving skills and shape a better future.

Designed custom background wallpaper illustrations for the three age-appropriate divisions of FIRST® LEGO® League: Discover, Explore, and Challenge. Each illustration was tailored to reflect the unique themes, learning levels, and energy of its respective division, using playful, engaging visuals that inspired creativity and curiosity while maintaining brand consistency across all materials.

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Event recruitment & directional posters.

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Designed social media graphic headers for Facebook, Instagram, and Twitter, creating cohesive, platform-optimized visuals that enhanced brand presence and engagement. Tailored each design to fit the unique dimensions and user behaviors of each platform while maintaining consistency with overall brand identity and campaign messaging.

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Created final approved concept sketches, refining initial ideas into polished visual directions ready for production. Focused on clarity, composition, and brand alignment to ensure the concepts effectively communicated the intended message and could seamlessly transition into final designs.