Client: FIRST FORWARD
Agency: The Bruxton Group
Art Director: Cory Grabow
Sr. Lead Designer & Illustrator: Luis E. Duenas

Developed a hero illustration and animation for FIRST® FORWARD, a project-based educational initiative that introduces students to engineering and coding through collaborative robotics challenges. Interpreted the creative brief to visualize a dynamic metropolitan city where innovative transportation systems symbolize global connectivity and economic impact. The final piece brought to life the program’s mission—fostering creativity, inclusivity, and real-world problem-solving in the classroom and beyond.

Final illustration created in Illustrator CC.

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Illustration & transportation vehicles Details.

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Final approved sketch.

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Round 3 sketch.

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Round 2 sketch.

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Round 1 sketch.